As always, Superbowl is the talk of the town or internet in the days following the big game. Often times, it isn’t even the game people are talking about. It is the commercials. While the game on February 2 was a little boring, the commercials were sadly worse. There was nothing too spectacular that made you excited to see it again. In fact, there were plenty of commercials that made you wish they would just go away instead of repeatedly airing.
One commercial is getting a lot of buzz, but it isn’t all good. There are plenty of people who were offended by Coca-Cola’s commercial. It started off very “American” with a cowboy riding a horse through some fantastic scenery. The song, “America the Beautiful” was playing in the background and it just gave you the feeling you should stand up and place your hand over your heart in allegiance. It made you feel proud to be an American and even a little melancholy as you were reminded just why it is so awesome to live in the United States of America.
And then things got a little weird. For many who know the words to the song by heart, their brains probably did a little stutter as the words were no longer in English. In fact, for most, it was probably unclear what language the song was being sang in. This sparked outrage on social-media sites like Twitter. People are pretty sure a song about America should be sang in the nationally recognized language of the country—English.
Now, the idea behind the commercial is pretty clear. America is beautiful because it is one giant melting pot. That is pretty easy to understand. But, was it necessary to take an anthem about America and make it unintelligible for those who don’t speak the various languages? The idea was beautiful. The song was beautiful. And of course, the images flashing throughout the commercial were just as beautiful as it showcased just how diverse America is. Unfortunately, it doesn’t look like all of America is quite ready to accept this great nation for what it is.
Some comments about the commercial reveal how offended many people were;
WTF?” asked one post on Twitter. “@CocaCola has America the Beautiful being sung in different languages in a #SuperBowl commercial? We speak ENGLISH here, IDIOTS.
Dear @CocaCola : America the beautiful is sang in English. Piss off. #DontFuckWithUs
Still confused as to why they were singing about America in all those foreign languages in the Coke commercial. We speak English...
You get the point. People were not pleased to hear a very American song belted out in 8 different languages (or so that is the number I read). The commercial was clearly designed to get people talking. It did. However, there are a few who are claiming they will boycott Coke. Go ahead. It won’t mean a thing to the company’s bottom line. Of course, along with all the negative comments, there were plenty of those who felt the commercial was truly beautiful and were proud of the company’s ode to America.
It is a touchy subject and a fine line that has been crossed. As of now, it is one of those things you should probably not discuss at work, school or anywhere else you might be in mixed company. The Coca-Cola Superbowl commercial just graduated into the realm of things you should never talk about. It is right up there with religion and politics.