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Facebook: The Younger Generations Show A Small Shift in Loyalty

Facebook has been the most dominant form for social media that users have chosen for years now, however a new trend in young generations is showing a change in behavior and where loyalty stands.
Facebook: The Younger Generations Show A Small Shift in Loyalty
Image Source: newslinemagazine.com

Facebook has been the most dominant form for social media that users have chosen for years now, however a new trend in young generations is showing a change in behavior and where loyalty stands.. Not knowing if this ripple effect will gather momentum on the up and coming generations, but taking a look at how past generations have worked the chances are it will. Facebook's most recent growth came in the age group of 65 years old with grandparents wanting to keep in touch with their families.

Surveys show that 35% more sensors use the internet now and eventual become a 99& statistic, so seeing Facebook grow in this category is only natural.


Aaron Smith is Pew’s leading researcher, he made a statement saying “It’s hard to get more than 85 percent of anyone doing anything.” He continued on saying,  “A lot of the easy converts in the younger group, or even in the older and middle-aged group, are already on the site. The senior group is the only area that has any substantial area for growth.”


Facebook does have other areas of growth, such as its $1 Billion acquisition of Instagram which is showing more teen growth. Smith said that, “People are pretty utilitarian,” and continued on saying, “This fits really well with a lot of the research we’ve seen in terms of how people navigate all of these things.”


PEW took the survey among 1,800 users that were between the ages of 18-28 year olds over landline and cellphone calling. Users tend to go with multiple services rather than just on one super site that claims to do it all. Facebook might be gearing up to start up another wing of its empire or possible splash some funding in snatching up another startup that is showing promise. What social sites are you using on a daily basis? Do you see yourself sticking with Facebook for the foreseeable future? Leave your comments below>


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