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Florida Tourism Reaches Record Breaking High

According to Gov. Rick Scott, the tourism of Florida has reached record highs. The governor made the announcement Friday morning February 14, 2014 during a visit to Orlando.


According to reports revealed by Lee County’s Tourist Development Council, its estimate the total visitation to the county increased to a record 4.8 million and the estimated economic impact from visitors to the county last year rose to a record of nearly $2.8 billion.


Collier County also had record numbers in 2013, with visitors using paid lodging topping 1.6 million and yielding an estimated impact exceeding $1.6 billion.


The state of Florida tourism marketing agency said:

  • 94.7 million visitors went to Florida in 2013, an increased of 3.5 percent over 2012.
  • The previous high, occurred in 2012 at 91.5 million.
  • The number of direct travel-related jobs increased in 2013 at record high 1,088,200. Floridians employed in the tourism industry up to 2.9 percent from 2012.

Gov. Scott said, “noting his pledge to commit $100 million to Visit Florida marketing efforts in the next fiscal year. Every 85 visitors to Florida equal one job in our state and it is clear that more visitors to the Sunshine State means more jobs for Florida families.”


Governor Scott made today’s announcement at the Universal Orlando Resort where the officials said they will be creating nearly 3,500 new jobs this year. Universal Orlando is in the process of building the Wizarding World of Harry Potter, Diagon Alley along with adding a new hotel onsite and expanding its CityWalk Entertainment complex.



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