Amy Adams is just one of the celebrities that have flocked to New York to say goodbye to their dear friend, Philip Seymour Hoffman. The duo have worked together in the past and had another project in the works. They have been friends for years and his death has clearly left her in a state of shock and grief. When she showed up to his memorial service on Friday evening she kept her head down and appeared to be very somber. She wore the requisite black and dark sunglasses despite the night sky. The only splash of color in her ensemble was her purse.
As Amy Adams walked into the wake she was of course photographed. One of the photographs made its way to the Valentino people. When they realized she was carrying one of their handbags they jumped at the chance to promote the fact. A little free publicity is always a good thing and when an actress who is up for an Academy Award is spotted wearing or carrying a designer label, it means free publicity. However, the nature of the photo was not appropriate for what Valentino did.
The public relations correspondent for Valentino tweeted, “We are pleased to announce Amy Adams carrying the Valentino Garavani Rockstud Duble bag from the Spring/Summer 2014 collection on Feb. 6 in New York.” The tweet was quickly met with criticism. The woman was attending a wake for a beloved man who died way too soon. It wasn’t long before Amy Adams’ publicist spoke out about the incident and admonished the fashion house for being so crass. “Amy Adams is not a paid spokesperson for Valentino and the suggestion she would use this moment to participate in a promotion is truly appalling,” read the statement.
Recently, Amy wore a Valentino dress to walk the red carpet at the Golden Globes award show. After this debacle, she will likely burn the bag and skip the Valentino dresses for the remainder of the awards season. Since the backlash, Valentino has apologized for the major faux pas. They released yet another statement, “We regret releasing a photo of Amy Adams with a Valentino bag. Unaware of the circumstances it was a mistake and we apologize to Ms. Adams.” The apology is a little too late and many in Hollywood will likely shun the designer for the foreseeable future in a joined effort to send a statement.
Sadly, Ugg Australia also tried to capitalize on Philip Seymour Hoffman’s death by sending their shoes to the friends who would be in New York attending the funeral. According to an insider for the company they figure since the weather is so cold and nasty in New York, the celebrities would be more apt to reach for a pair of Uggs to keep their tootsies warm. When said celebs step out, paparazzi will get the photos and Ugg will get free publicity. It is shameless and paints a very sad picture of our society. Death means nothing when there is a product to sell.