Jay-Z and Beyonce have made it pretty clear they have a real thing for numbers. Well, one number in particular at least. The number 4 is more than just their lucky number. Their lives tend to revolve around the number 4 and they have even incorporated into their professional lives. And now, they are taking it a step further and going on a vegan diet because it just so happens to center around that number. You couldn’t make this stuff up if you tried.
The rapper turns 44 on December 4th and has decided to take a 22-day challenge that will be not only a physical cleansing, but a spiritual one as well. He announced his plans for the next 3 weeks and tried to explain why it was so important. “There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day,” he wrote on his website. Jay loves his 4s. He married on 4/4 and even included the number in his daughter’s name. Blue Ivy is lucky they didn’t pick her birthday. The “Holy Grail” rapper calls the vegan diet, plant-based and got the idea from a friend, Marcos Borges.
Borges operates a company, 22 Days Nutrition where he promotes a diet that is gluten-free, organic and vegan. Apparently, it takes 21 days to break a habit, so if Jay-Z and his wifey can go 22 days, they will have officially broken their habit of eating meat. Now, he does not say he is going to keep up a vegan lifestyle, only that he is taking the 22 day challenge. He will probably be sitting down and have a juicy steak on Christmas. However, he does leave the option open and wrote he would be considering a partial vegan diet after the holidays.
And because the couple that diets together, stays together, Queen Bey will be taking the challenge as well and seems pretty excited about it. Her pal Gwyneth Paltrow is probably encouraging her to give it a try. It isn’t like a vegan diet is anything new, especially in Hollywood. There are plenty of celebrities who maintain a vegan diet, like Alicia Silverstone. She tweeted her support for the couple and offered to help if they needed any advice or wanted some food ideas. Fortunately, with the power couple’s money, they can afford to hire the best chefs in the world to create some delicious meals without meat.
Clearly, Jay-Z is a little nervous about the diet and asked for any tips on where to find some good food from other vegans. Beyonce tweeted a picture of her meal and it looks pretty fancy for being a diet. Beyonce and Jay-Z should have no problem staying on the diet when they are being served dishes like that. It is obviously all about presentation and their first day on the diet looked pretty darn good.